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Shootin’ Newton » Apart From My Art
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Shootin’ Newton

The Los Angeles Police Department honored my husband last night.

Bob receives award from Captain Rodriguez Of Newton Division LAPD

Yes, the Commanding Officer, Police officers, Police Cadets, and the children in the Police Activities League (PAL), all gathered for Roll Call to honor my husband’s recent creative contributions.

LAPD Police Roll Call

Cadets_Pal_ rollcall

We drove to the Los Angeles Police Department’s Newton Division Police Station in South Los Angeles. It’s called “Shootin’ Newton” because of the large number of shootings that  have occurred regularly in the area. Was I a little apprehensive? Yes! I’d seen the movie, “End of Watch” which was filmed in the station and in the Newton area and it terrified me. I didn’t want my husband to volunteer there any more! The Captain casually said that the violent scenes were exaggerated. Exaggerated? Here’s a shot of the real thing!

Gang arrest

©Alex Arrendo

Let me go back. My husband is retired, although you’d never know it from all of the projects that he’s involved in. A few years ago, he decided he wanted to “give back” and discovered there was a need for his advertising and film expertise in the Police Department.

Bob began at Police Headquarters downtown, Parker Center. He created, produced and directed public service campaigns to help make people aware of the dangers of firing weapons into the air during the New Year holidays, as well as fireworks safety. He directed George Lopez, Kobe Bryant and Derek Fisher in TV and radio spots.

Bob billboard

Street ad for LAPD

The Department was so grateful for his help that Chief William Bratton personally presented him with a wonderful commendation.

Chief WilliamBratton, Captain Jorge Rodirquez, presenting commendation to my husband

Captain Jorge Rodriquez, my husband, Chief William Bratton

Working on these and other campaigns, he developed a friendship with then Lieutenant Jorge Rodriguez. My husband and Jorge enjoyed working together, especially when they discovered that they both had served in the Marine Corps. Semper Fi! When Jorge was promoted to Captain and Commanding Officer of the Newton Division, he asked my husband to help them in raising funds for the children’s program, (PAL) at the station.

As we drove up to the gates, a group of young Police Cadets marched in formation, approaching us on the sidewalk. I had a big grin on my face while watching them: hup, two, three, four, hup, two, three, four. When the gates opened and we drove inside and saw another group of young cadets on one side of the courtyard doing pushups. We then walked into the Roll Call room filled with elementary PAL school kids asking questions respectfully about the law and the Captain answering them with equal respect.

In just over a year, the Captain has transformed the station into an energetic, enthusiastic and almost charming place. My impression was that it’s rather like  San Gimignano in Tuscany, a walled city, but without the towers, bricks, flags , charm or wine stores. Hmmm? Well, maybe not.

Captain Jorge Rodriguez

I’m very impressed with Captain Jorge. He admires President Lincoln enormously and reads everything he can get his hands on about him. He has a Bachelor of Science Degree in Business Administration and a Master of Arts in Organization Leadership. He’s fascinated by leadership concepts and their execution. It shows in the attitude and decorum of those he supervises and the whole atmosphere of the station. But, he still can’t get other officers to stop parking in his reserved spot when they think he’s not there.

Back to my husband. The Police have a group, PAL. It’s the Police Activities League, an after school program for elementary school children in the area. They’re at the station involved in activities from 3:30 in the afternoon until nearly 8:30 at night.They are taught art, reading, Jiu Jitsu, boxing, fitness, gardening, etc. The officers also take the kids on outings. Many have never seen sand, the ocean or the mountains. These are eye opening experiences for the children.They have been taken to Santa Monica for rides at the Pier, sailing on ships, as well as hiking in the mountains, attending children’s stage shows and athletic events. The Police truly try to broaden their world. So, PAL needs money for their activities. The officers have been using their own money to fund all of this. Bob offered to help funding efforts by creating a video that shows the value of PAL. The DVD will be part of a marketing effort in approaching individuals. groups and corporations.

PAL kids at Play

Making even a short video is not easy, especially when no one is getting paid. It took months of writing, photographing, editing to get it just right. But it was a project that everyone who was involved loved, because of the kids. Bob felt he couldn’t have done it without his wonderful co-creators, Stu Berg, Lee Thomas and Andrew Kesler.

Enjoy the video at Vimeo, here:http://vimeo.com/51368344

This police stuff is fascinating to me. Do you think it’s the uniforms? Or is it a world I know nothing about, that makes it so exciting to me? I was really stoked when I  saw real undercover gang officers getting into their unmarked cars. Very scary looking, trust me. Saw officers carrying large shot guns in their arms going out to their “black and whites.” Whoa! They also lugged these huge black bags called “war bags.” Inside there are helmets, body armor, batons, flares, anything they need for the job.

Here I am with my arms around the officers. You know what? These officers feel like steel girders. They are solid! I’m talking SOLID! Yet, these same tough officers are gentle when working with the kids from PAL.

Sandy with LAPD police officers

After we had dinner with the captain, he offered me the chance to be driven around the Newton area with a sergeant in a “black and white” during a  normal patrol shift. I signed up and I’m ready to go. Maybe…

LAPD Newton Division, PAL children, Police Cadets,


All images appearing on Shootin’ Newton are the expressed property of Sandra Sallin. All rights reserved. In other words, don’t steal it!

Facebook Comments
  • SilverFoxyBlog - What a great honor! I am always impressed by people who give back in the places it is most needed. Not just a big check and a fancy party. Very interesting post.ReplyCancel

    • sandra - Thank you so much. I’d hoped people would enjoy seeing something different from their normal lives.ReplyCancel

  • Cathy - Simply marvelous. People doing something so the rest of us may enjoy our wonderful lives. Thank you for posting this and thank you to your wonderful husband for all he does.ReplyCancel

    • sandra - I’m so proud of the work he does. Thank you for your thoughtfulness.ReplyCancel

  • kathy peck leeds - What a wonderful, and generous man he is ~ you must be so proud. I love it when people take their special skills and put them to use for public service, such a lovely gesture. When are you going out on your black and white shift patrol?ReplyCancel

    • sandra - Thanks Kathy. I’ll be gutsy and go probably in March. I guess that’s another blog. An ode to my bravery. 🙂ReplyCancel

  • deborah briskin - i love this!!! congratulations to bob! and i love you’re writing sandy….
    it’s just terrific. what a wonderful project that bob has been involved with.
    great pics as well….very impressive!
    and i want to hear about your ride around in the black and white if you decide to
    go! hope to see you soon….xoReplyCancel

    • sandra - Oh my goodness, I guess I’m really going to have to gird my loins and go riding around the hood with an officer in a black and white. I’ll definitely write about it.ReplyCancel

  • Randy Hyde - This is fantastic! I love me some Bob Sallin! Really well done! And that photo of you with all the guns…oh yeah!ReplyCancel

    • sandra - Just call me Rootin’ Tootin’ Mountain Mama. Of course now I’m going to have to go on one of those ride alongs and document the excitement.ReplyCancel

  • Rexo - Wonderful…on all counts!ReplyCancel

  • Joel Hochberg - Mazel Tov to you and Bob,

    To you for putting together such a well-written, beautifully-designed and oh-so-
    entertaining blog. Scrolling through the blog I smiled, cried, laughed, learned a few things, was inspired and had a lot of fun.

    To Bob for his informative and touching PAL video. A well-deserved honor.

    I look forward to more entries in the bog and more of Bob’s videos.ReplyCancel

    • sandra - What more can I say but thank you. I take it as high praise coming from a filmmaker like you.ReplyCancel

  • Linda Gordon - I always knew Bob had this talent and I am so glad to see he is using it for community wellness. Thank you Bob and Thank you Sandy for sharing all this info.ReplyCancel

    • sandra - You’re welcome. I see you’re also donating your time and talent with horses. Bravo to you.ReplyCancel

  • Slim Paley - How wonderful! Congratulations to your husband (and to you for marrying him!)
    PS. Just love your header painting.ReplyCancel

    • sandra - Hi Slim, thanks for visiting. If you’d like to see the whole painting go to http://www.sandrasallin.com. That’s my art website. You can see some of my prints there also. I can see how you relate. Your roses are magnificent!

      My husband is quite a guy! Thanks.ReplyCancel

  • Judi - I am so happy to have a friend with such an interesting life Sandy! You have such reasons to be so proud of both your and your husband’s accomplishments…what a wonderful marriage you must have. Count your blessings and please don’t decide to take up a second career as gun-totin’ LA police officer!ReplyCancel

    • sandra - Well, actually I’m going take up the offer by the Captain to do a “ride along.” Won’t that be an interesting adventure, ripe for blogging.ReplyCancel

  • Carissa - Oh my gosh! What a great guy you have there! 🙂ReplyCancel

    • sandra - Thanks, I think so also. I do not take him for granted. Of course, he doesn’t take me for granted either. That’s why we’ve been married longer than any of my son’s friends parents combined!ReplyCancel

    • sandra - Thanks, I feel the same way!ReplyCancel

  • Cyndi - How cool! You know you’re doing what you love when you don’t have to get paid to do it and make a difference! Thank you also for visiting my blog today! Tweeted this. 🙂ReplyCancel

    • sandra - You’re welcome. I’m very proud of the work he does with the LAPD and the work he has done in the past with UC Santa Barbara.ReplyCancel

  • Linda - This is unbelievably impressive..two stars in one family!ReplyCancel

    • sandra - Hey, what about the “stars” in your family. Thanks for reading and commenting!ReplyCancel

  • picturetalk321 - What a fantastic post! The ‘love them don’t shoot them’ poster is amazing. Here via contentbrew. 🙂ReplyCancel

    • sandra - Thanks, my husband really enjoys helping the police. He did the same with University of California in Santa Barbara, They’re still showing the videos he created to show the dangers of drinking, and other college social problems.ReplyCancel

      • picturetalk321 - Such a great idea. It’s an important part of employment, I think: devising a graceful and productive ‘exit strategy’. This is really heartening. I look forward to more posts!ReplyCancel

        • sandra - Yikes, exit strategy. I like to think of it as a positive giving all your experience to help others.ReplyCancel

  • amidprivilege - This is just wonderful. I may never have told you this, but my Significant Other is a HUGE Star Trek fan. When Wrath of Khan was on TV the other day, SO said, not knowing that I’ve met you, “This one is by far the best.” Huge compliment. Significant Other is also a fan of policemen and justice and danger, so I’m going to tell him that your husband is even better than we knew.ReplyCancel

    • sandra - What a small world. OK, we must all get together next time we’re up north. My husband also served in the Marines and Air Force. Lots of stories from around the world.ReplyCancel

  • Mom Mom's Apron - What a wonderful contribution! I love reading stories like this. Thanks to your husband and to PAL for the positive impact they have on kids who need it the most. Those smiling faces warmed my heart.ReplyCancel

    • sandra - Thank you. We feel the same way about those kids. They are so sweet, grateful and respectful. The program really makes a difference. We’re trying to find ways to help even more.ReplyCancel

  • Janet Hammerman - What a marvelous tribute. Of course, I always knew Bob was a winner.

    Congratulations !!!ReplyCancel

    • sandra - Thanks so much Janet. It all started with you!ReplyCancel

  • Tammy Bleck - Sandra, what an exciting life you lead! Wolves, policemen, cadets? Yowza, girl, and you still find time to create. I am pretty sure I want to be like you when I grow up…any day now! You must be so proud of your husband. And he so grateful to be married to the wonderful woman who walks his walks with him. Awesome for you both!ReplyCancel

    • sandra - Yowaza indeed. Thank you Tammy, what a lovely comment. I read it to my husband and out friend and we all agree. Really lovely!ReplyCancel

  • sandra - Thanks Slim, I just saw your comment. The painting you see in the masthead is only a detail of a larger painting. I’m going to have to blog about that. Thanks for reading and commenting.ReplyCancel

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